Hey,
everyone ready for you
plants
infused into the cotton board.
There are a few different methods.
They use each with its own advantages.
All E one is called impregnation which is basically soaking the
cardboard cutouts in a fragrance solution for about 24 hours like a
nice long bath in fragrance soil pretty much that allows for even
absorption makes sense.
Any other methods?
Yeah.
They also use something called Gravier Printing.
Gravier Printing.
Yeah.
Where use fragrant infused ink applied with engraved cylinders to
create consistent scent release.
So it's like they're printing with smell.
You could say that it's pretty cool.
That is wild.
And then for a more controlled release,
they sometimes use something called micro encapsulation,
micro encapsulation.
That sounds intense.
It involves tiny capsules filled with fragrance that burst when you rub
them or when they opposed to heat.
Wow.
So there's like hidden technology in those little things.
I had no idea making car air fresheners was so high tech.
It's more complex than you think it's way more than just sticking a
scent on some cardboard,
that's for sure.
OK.
I'm officially fascinated by the science behind these little fragrance
factories.
I know.
Right.
But let's be honest,
the real fun is in the sense themselves.
Of course,
the heart of it all.
It's almost like picking a perfume for your car.
It says something about you.
It really does.
So,
what are some of the most popular options these days?
Oh,
they have a huge variety.
Oh,
they have a huge variety.
I'm always a sucker for anything that smells clean and fresh.
Well,
one of their best sellers is new car,
JIA JIA.
Yeah,
it's their like elevated version of the new car smell.
It's got this like bright citrus top note,
kind of green balsamic heart and then like a warm woody base with musk
.
Oh,
sophisticated.
Yeah.
And what sets this one apart is they've added a touch of lavender to it
?
Interesting.
So it's like a new car smell but with a little something extra.
Yeah,
a little bit of a twist.
I like it a little more depth.
What about for someone who wants to like,
bring the outdoors into their car,
you know,
have that air scent.
Alpine fresh is really good for that.
That one captures that like crisp,
clean air after a rain shower with subtle florals,
like water Lily and jasmine.
And then they've even added a hint of melon and cucumber to give it a
touch of sweetness.
Oh,
that sounds delicious.
Ok.
I'm sold.
What about like a straight up forest scent?
Do they have anything like that?
They do they have one called forest?
Ok.
Straightforward.
Yeah,
that one focuses on all those earthy notes,
like pine needles and stuff.
Yeah.
Pine needles,
a little bit of mint and lavender.
Which kind of gives it a calming vibe.
Oh,
I love lavender.
Yeah,
it's very relaxing.
Ok.
That's going on my list.
But now I'm kind of curious about the,
like boulder sense.
What would you recommend for someone who wants something a little more
unique if you want something that'll really make a statement.
Invictus is the way to go.
Invictus.
This one it starts off with a refreshing burst of sea breeze and citrus
.
Then it goes into these warm woody notes of cedar and sandalwood.
I like sandalwood and then to top it off they've got a hint of musk
amber and cardamom,
which gives it that spicy edge.
Wow,
that's a complex scent.
Yeah.
It's got a lot going on.
I can see why it's called Invictus.
That sounds pretty powerful.
It is.
It's for someone who's confident and wants to stand out.
That's awesome.
So,
we've covered fresh,
we've covered outdoorsy,
we've covered bold.
What about fruity?
Do they have any really good fruity scents?
Oh,
yeah.
They've got tons of fruity scents.
I love a good fruity scent.
Yeah.
Tropical fruit is one of the most popular ones.
Tropical fruit that sounds promising.
It's a blend of apple,
peach and apricot with a touch of coconut.
Like a tropical vacation in a bottle.
Exactly.
That sounds amazing.
What about for someone who's more into those elegant floral scents?
Oh,
they have elegance and style elegance and style.
I love it.
It's got lavender citrus and coriander with a heart of geranium basil
lily and orange blossom.
Wow,
that's a lot of flowers.
It is.
It's like a whole bouquet.
Amazing.
And speaking of bouquets,
what if someone's more in a spicy sense?
Ok.
Yeah.
Do they have anything like that?
They,
do they have a ginger scent,
which is really unique ginger?
Ok.
I'm intrigued.
Yeah.
It's got this vibrant mix of ginger and citrus.
But then it's got these subtle mossy and woody notes underneath and
then they even have pear red berry and coconut in there as well.
Wow,
that's a really interesting blend.
It is.
It's very complex and unique.
Ok.
I'm officially overwhelmed by all these amazing options.
How is anyone supposed to choose?
Just one?
I know.
Right.
They have so many good ones.
It's like being a kid in a candy store.
It is.
But I think the key is to think about what you want the fragrance to do
for you.
It's like,
are you looking for something energizing something calming,
something romantic even?
That's a good point.
It's about more than just the scent itself.
Exactly.
It's about creating a certain mood or feeling in your car.
That's right.
What tips would you give someone who's feeling totally lost in the
fragrance forest?
I always tell people to start with.
They already love,
like,
think about your favorite perfumes,
candles,
even body lotions that those preferences can give you a good starting
point sense and then don't be afraid to experiment.
Yeah.
Try something new.
You never know what hidden gems you might discover.
I love that.
It's like a scent adventure.
It is.
And car air fresheners direct has made it so easy to explore the world
of fragrance they really have and find something that resonates with
your personality and style.
I'm even more curious about their custom options now.
Oh,
yeah.
The custom options are really cool.
I can only imagine the possibilities.
Oh,
yeah.
The custom options are where it gets really fun for real,
especially for businesses.
Oh,
absolutely.
I mean,
I imagine you're at a trade show.
Ok.
And you're handing out these awesome custom shaped air fresheners with
your logo on them and they smell amazing.
That's so much better than just a plain old business card.
Right?
It's such a unique way to make a lasting impression.
Totally.
It's like taking your brand's message and turning it into this multi
sensory experience.
I love that.
Every time someone gets in their car they're reminded of your company.
Yeah.
Not just visually but through scent too.
Exactly.
It's so smart,
way more impactful than just a flyer or something.
Sure.
And with car refreshers direct,
you're not limited to just a logo on a standard shape.
No,
not at all.
They offer complete customization.
Right.
Yeah,
you can get any shape.
You can imagine your company logo,
a mascot.
Even a product that you sell.
No way.
So you could have like a tiny air freshener,
shaped like a bottle to your hot sauce.
Exactly.
That's amazing.
And they have different levels of detail.
Right.
Yeah,
they can do simple designs or they can get super intricate depending on
what you're looking for.
And they even offer pantone color matching to make sure it aligns
perfectly with your brand.
That's so cool attention to detail.
So whether you're a small start up or a big corporation,
you can really create something special for sure.
But it's not just for businesses.
Right.
Oh,
definitely not.
Anyone can get a custom air freshener.
Yeah,
it's a fun way to express yourself like a little statement piece for
your car.
Exactly.
Like maybe you could get one with your favorite animal on it.
Oh,
that's cute.
Or your astrological sign.
Oh,
I like that idea.
It's a great conversation starter for sure.
It's like wearing your heart on your rear view mirror.
Exactly.
I love that car air fresheners direct offers that kind of
personalization.
They really get it.
It's so much more than just masking odors.
It's about creating an experience.
It's a powerful way to like,
express yourself or promote your brand.
Yeah.
And even spark a little joy.
Exactly.
And they offer eco friendly options too.
Oh,
that's good to know.
You can feel good about promoting your brand or expressing yourself in
a sustainable way.
I love it.
It's clear they've really thought about every detail.
Yeah.
From the quality of the materials,
to the designs,
to the environmental impact.
Impressive,
this whole deep dive has really changed my perspective on car air
fresheners.
Me too.
I never realized how much goes into making them.
It's way more than meets the eye,
the science,
the creativity,
it's artistry.
It's fascinating.
It really is.
So next time you see a car air fresher,
don't just take it for granted.
Yeah.
Take a moment to appreciate it.
Think about all the work and ingenuity that went into creating it.
Exactly.
Who knows?
Maybe it'll even inspire you to create your own custom scent
masterpiece.
I hope so.
That's all the time we have for this deep dive.
Thanks for joining us.
We'll get you on the next one.