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Hey,

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everyone ready for you

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plants

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infused into the cotton board.

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There are a few different methods.

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They use each with its own advantages.

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All E one is called impregnation which is basically soaking the

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cardboard cutouts in a fragrance solution for about 24 hours like a

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nice long bath in fragrance soil pretty much that allows for even

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absorption makes sense.

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Any other methods?

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Yeah.

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They also use something called Gravier Printing.

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Gravier Printing.

15
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Yeah.

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Where use fragrant infused ink applied with engraved cylinders to

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create consistent scent release.

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So it's like they're printing with smell.

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You could say that it's pretty cool.

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That is wild.

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And then for a more controlled release,

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they sometimes use something called micro encapsulation,

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micro encapsulation.

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That sounds intense.

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It involves tiny capsules filled with fragrance that burst when you rub

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them or when they opposed to heat.

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Wow.

28
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So there's like hidden technology in those little things.

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I had no idea making car air fresheners was so high tech.

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It's more complex than you think it's way more than just sticking a

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scent on some cardboard,

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that's for sure.

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OK.

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I'm officially fascinated by the science behind these little fragrance

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factories.

36
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I know.

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Right.

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But let's be honest,

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the real fun is in the sense themselves.

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Of course,

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the heart of it all.

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It's almost like picking a perfume for your car.

43
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It says something about you.

44
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It really does.

45
00:05:02,834 --> 00:05:03,255
So,

46
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what are some of the most popular options these days?

47
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Oh,

48
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they have a huge variety.

49
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Oh,

50
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they have a huge variety.

51
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I'm always a sucker for anything that smells clean and fresh.

52
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Well,

53
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one of their best sellers is new car,

54
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JIA JIA.

55
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Yeah,

56
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it's their like elevated version of the new car smell.

57
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It's got this like bright citrus top note,

58
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kind of green balsamic heart and then like a warm woody base with musk

59
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.

60
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Oh,

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sophisticated.

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Yeah.

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And what sets this one apart is they've added a touch of lavender to it

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?

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Interesting.

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So it's like a new car smell but with a little something extra.

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Yeah,

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a little bit of a twist.

69
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I like it a little more depth.

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What about for someone who wants to like,

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bring the outdoors into their car,

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you know,

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have that air scent.

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Alpine fresh is really good for that.

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That one captures that like crisp,

76
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clean air after a rain shower with subtle florals,

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like water Lily and jasmine.

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And then they've even added a hint of melon and cucumber to give it a

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touch of sweetness.

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Oh,

81
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that sounds delicious.

82
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Ok.

83
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I'm sold.

84
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What about like a straight up forest scent?

85
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Do they have anything like that?

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They do they have one called forest?

87
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Ok.

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Straightforward.

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Yeah,

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that one focuses on all those earthy notes,

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like pine needles and stuff.

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Yeah.

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Pine needles,

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a little bit of mint and lavender.

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Which kind of gives it a calming vibe.

96
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Oh,

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I love lavender.

98
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Yeah,

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it's very relaxing.

100
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Ok.

101
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That's going on my list.

102
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But now I'm kind of curious about the,

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like boulder sense.

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What would you recommend for someone who wants something a little more

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unique if you want something that'll really make a statement.

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Invictus is the way to go.

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Invictus.

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This one it starts off with a refreshing burst of sea breeze and citrus

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.

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Then it goes into these warm woody notes of cedar and sandalwood.

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I like sandalwood and then to top it off they've got a hint of musk

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amber and cardamom,

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which gives it that spicy edge.

114
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Wow,

115
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that's a complex scent.

116
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Yeah.

117
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It's got a lot going on.

118
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I can see why it's called Invictus.

119
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That sounds pretty powerful.

120
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It is.

121
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It's for someone who's confident and wants to stand out.

122
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That's awesome.

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So,

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we've covered fresh,

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we've covered outdoorsy,

126
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we've covered bold.

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What about fruity?

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Do they have any really good fruity scents?

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Oh,

130
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yeah.

131
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They've got tons of fruity scents.

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I love a good fruity scent.

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Yeah.

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Tropical fruit is one of the most popular ones.

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Tropical fruit that sounds promising.

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It's a blend of apple,

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peach and apricot with a touch of coconut.

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Like a tropical vacation in a bottle.

139
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Exactly.

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That sounds amazing.

141
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What about for someone who's more into those elegant floral scents?

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Oh,

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they have elegance and style elegance and style.

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I love it.

145
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It's got lavender citrus and coriander with a heart of geranium basil

146
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lily and orange blossom.

147
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Wow,

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that's a lot of flowers.

149
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It is.

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It's like a whole bouquet.

151
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Amazing.

152
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And speaking of bouquets,

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what if someone's more in a spicy sense?

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Ok.

155
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Yeah.

156
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Do they have anything like that?

157
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They,

158
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do they have a ginger scent,

159
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which is really unique ginger?

160
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Ok.

161
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I'm intrigued.

162
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Yeah.

163
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It's got this vibrant mix of ginger and citrus.

164
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But then it's got these subtle mossy and woody notes underneath and

165
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then they even have pear red berry and coconut in there as well.

166
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Wow,

167
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that's a really interesting blend.

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It is.

169
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It's very complex and unique.

170
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Ok.

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I'm officially overwhelmed by all these amazing options.

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How is anyone supposed to choose?

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Just one?

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I know.

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Right.

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They have so many good ones.

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It's like being a kid in a candy store.

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It is.

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But I think the key is to think about what you want the fragrance to do

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for you.

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It's like,

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are you looking for something energizing something calming,

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something romantic even?

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That's a good point.

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It's about more than just the scent itself.

186
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Exactly.

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It's about creating a certain mood or feeling in your car.

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That's right.

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What tips would you give someone who's feeling totally lost in the

190
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fragrance forest?

191
00:08:55,919 --> 00:08:57,750
I always tell people to start with.

192
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They already love,

193
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like,

194
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think about your favorite perfumes,

195
00:09:01,724 --> 00:09:02,844
candles,

196
00:09:02,844 --> 00:09:07,344
even body lotions that those preferences can give you a good starting

197
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point sense and then don't be afraid to experiment.

198
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Yeah.

199
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Try something new.

200
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You never know what hidden gems you might discover.

201
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I love that.

202
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It's like a scent adventure.

203
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It is.

204
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And car air fresheners direct has made it so easy to explore the world

205
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of fragrance they really have and find something that resonates with

206
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your personality and style.

207
00:09:27,354 --> 00:09:30,580
I'm even more curious about their custom options now.

208
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Oh,

209
00:09:30,900 --> 00:09:31,039
yeah.

210
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The custom options are really cool.

211
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I can only imagine the possibilities.

212
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I can only imagine the possibilities.

213
00:09:36,020 --> 00:09:36,109
Oh,

214
00:09:36,109 --> 00:09:36,190
yeah.

215
00:09:36,190 --> 00:09:38,700
The custom options are where it gets really fun for real,

216
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especially for businesses.

217
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Oh,

218
00:09:40,099 --> 00:09:40,820
absolutely.

219
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I mean,

220
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I imagine you're at a trade show.

221
00:09:42,520 --> 00:09:42,770
Ok.

222
00:09:42,770 --> 00:09:46,780
And you're handing out these awesome custom shaped air fresheners with

223
00:09:46,780 --> 00:09:49,260
your logo on them and they smell amazing.

224
00:09:49,260 --> 00:09:51,739
That's so much better than just a plain old business card.

225
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Right?

226
00:09:52,260 --> 00:09:54,659
It's such a unique way to make a lasting impression.

227
00:09:54,659 --> 00:09:55,179
Totally.

228
00:09:55,179 --> 00:09:59,750
It's like taking your brand's message and turning it into this multi

229
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sensory experience.

230
00:10:01,510 --> 00:10:01,969
I love that.

231
00:10:01,969 --> 00:10:05,260
Every time someone gets in their car they're reminded of your company.

232
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Yeah.

233
00:10:05,780 --> 00:10:07,859
Not just visually but through scent too.

234
00:10:07,859 --> 00:10:08,580
Exactly.

235
00:10:08,580 --> 00:10:09,299
It's so smart,

236
00:10:09,299 --> 00:10:11,890
way more impactful than just a flyer or something.

237
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Sure.

238
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And with car refreshers direct,

239
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you're not limited to just a logo on a standard shape.

240
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No,

241
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not at all.

242
00:10:18,760 --> 00:10:20,330
They offer complete customization.

243
00:10:20,330 --> 00:10:20,520
Right.

244
00:10:20,520 --> 00:10:20,619
Yeah,

245
00:10:20,619 --> 00:10:22,479
you can get any shape.

246
00:10:22,479 --> 00:10:24,869
You can imagine your company logo,

247
00:10:24,869 --> 00:10:25,929
a mascot.

248
00:10:25,929 --> 00:10:27,880
Even a product that you sell.

249
00:10:27,880 --> 00:10:28,469
No way.

250
00:10:28,469 --> 00:10:31,260
So you could have like a tiny air freshener,

251
00:10:31,260 --> 00:10:32,919
shaped like a bottle to your hot sauce.

252
00:10:32,919 --> 00:10:33,840
Exactly.

253
00:10:33,840 --> 00:10:34,729
That's amazing.

254
00:10:34,729 --> 00:10:36,570
And they have different levels of detail.

255
00:10:36,570 --> 00:10:36,799
Right.

256
00:10:36,799 --> 00:10:36,900
Yeah,

257
00:10:36,900 --> 00:10:41,260
they can do simple designs or they can get super intricate depending on

258
00:10:41,260 --> 00:10:42,010
what you're looking for.

259
00:10:42,010 --> 00:10:45,729
And they even offer pantone color matching to make sure it aligns

260
00:10:45,729 --> 00:10:46,940
perfectly with your brand.

261
00:10:46,940 --> 00:10:48,659
That's so cool attention to detail.

262
00:10:48,659 --> 00:10:51,460
So whether you're a small start up or a big corporation,

263
00:10:51,460 --> 00:10:54,630
you can really create something special for sure.

264
00:10:54,630 --> 00:10:55,859
But it's not just for businesses.

265
00:10:55,859 --> 00:10:56,130
Right.

266
00:10:56,130 --> 00:10:56,150
Oh,

267
00:10:56,150 --> 00:10:57,190
definitely not.

268
00:10:57,190 --> 00:10:58,969
Anyone can get a custom air freshener.

269
00:10:58,969 --> 00:10:59,210
Yeah,

270
00:10:59,210 --> 00:11:02,109
it's a fun way to express yourself like a little statement piece for

271
00:11:02,109 --> 00:11:02,770
your car.

272
00:11:02,770 --> 00:11:03,429
Exactly.

273
00:11:03,429 --> 00:11:05,950
Like maybe you could get one with your favorite animal on it.

274
00:11:05,950 --> 00:11:06,119
Oh,

275
00:11:06,119 --> 00:11:07,090
that's cute.

276
00:11:07,090 --> 00:11:09,190
Or your astrological sign.

277
00:11:09,190 --> 00:11:09,659
Oh,

278
00:11:09,659 --> 00:11:11,190
I like that idea.

279
00:11:11,190 --> 00:11:13,450
It's a great conversation starter for sure.

280
00:11:13,450 --> 00:11:16,099
It's like wearing your heart on your rear view mirror.

281
00:11:16,099 --> 00:11:17,200
Exactly.

282
00:11:17,200 --> 00:11:20,059
I love that car air fresheners direct offers that kind of

283
00:11:20,059 --> 00:11:20,919
personalization.

284
00:11:20,919 --> 00:11:21,799
They really get it.

285
00:11:21,799 --> 00:11:23,710
It's so much more than just masking odors.

286
00:11:23,710 --> 00:11:26,549
It's about creating an experience.

287
00:11:26,549 --> 00:11:29,119
It's a powerful way to like,

288
00:11:29,119 --> 00:11:31,520
express yourself or promote your brand.

289
00:11:31,520 --> 00:11:31,700
Yeah.

290
00:11:31,700 --> 00:11:32,960
And even spark a little joy.

291
00:11:32,960 --> 00:11:33,869
Exactly.

292
00:11:33,869 --> 00:11:36,359
And they offer eco friendly options too.

293
00:11:36,359 --> 00:11:36,409
Oh,

294
00:11:36,409 --> 00:11:37,210
that's good to know.

295
00:11:37,210 --> 00:11:40,979
You can feel good about promoting your brand or expressing yourself in

296
00:11:40,979 --> 00:11:42,130
a sustainable way.

297
00:11:42,130 --> 00:11:42,789
I love it.

298
00:11:42,789 --> 00:11:44,950
It's clear they've really thought about every detail.

299
00:11:44,950 --> 00:11:45,039
Yeah.

300
00:11:45,039 --> 00:11:46,710
From the quality of the materials,

301
00:11:46,710 --> 00:11:47,679
to the designs,

302
00:11:47,679 --> 00:11:49,630
to the environmental impact.

303
00:11:49,630 --> 00:11:50,169
Impressive,

304
00:11:50,169 --> 00:11:53,200
this whole deep dive has really changed my perspective on car air

305
00:11:53,200 --> 00:11:53,750
fresheners.

306
00:11:53,750 --> 00:11:54,549
Me too.

307
00:11:54,549 --> 00:11:57,030
I never realized how much goes into making them.

308
00:11:57,030 --> 00:11:58,729
It's way more than meets the eye,

309
00:11:58,729 --> 00:11:59,789
the science,

310
00:11:59,789 --> 00:12:00,799
the creativity,

311
00:12:00,799 --> 00:12:01,780
it's artistry.

312
00:12:01,780 --> 00:12:02,659
It's fascinating.

313
00:12:02,659 --> 00:12:03,539
It really is.

314
00:12:03,539 --> 00:12:05,619
So next time you see a car air fresher,

315
00:12:05,619 --> 00:12:07,169
don't just take it for granted.

316
00:12:07,169 --> 00:12:07,419
Yeah.

317
00:12:07,419 --> 00:12:09,059
Take a moment to appreciate it.

318
00:12:09,059 --> 00:12:12,020
Think about all the work and ingenuity that went into creating it.

319
00:12:12,020 --> 00:12:12,739
Exactly.

320
00:12:12,739 --> 00:12:13,140
Who knows?

321
00:12:13,140 --> 00:12:16,010
Maybe it'll even inspire you to create your own custom scent

322
00:12:16,010 --> 00:12:16,799
masterpiece.

323
00:12:16,799 --> 00:12:17,849
I hope so.

324
00:12:17,849 --> 00:12:20,119
That's all the time we have for this deep dive.

325
00:12:20,119 --> 00:12:21,539
Thanks for joining us.

326
00:12:21,539 --> 00:12:22,780
We'll get you on the next one.